Interview with Author Caridad Pineiro, Author of Sins of the Flesh

New York Times and USA Today bestseller Caridad Pineiro wrote her first novel in the fifth grade when her teacher assigned a project – to write a book for a class lending library. Bitten by the writing bug, Caridad continued with her passion for the written word through high school, college and law school.

Shortly after the birth of her daughter, Caridad’s passion for writing led to a determination to become published and share the stories she loved with others. In 1999, Caridad’s first novel was released and a decade later, Caridad is the author of over twenty novels and novellas. Caridad hopes to continue to share her stories with readers all over the world for years to come.

When not writing, Caridad is an attorney, wife and mother to an aspiring writer and fashionista. For more information on Caridad, please visit or

Q: Welcome to The Writer's Life, Ms. Pineiro. Can you tell us a little bit about yourself and how long you’ve been writing?

A: My name is Caridad Pineiro and I am the NY Times and USA Today bestselling author of over twenty novels. I started writing in the fifth grade when my teacher assigned a project – to write a book for a class lending library. I’ve been writing every since. When not writing, I am an attorney, wife and mother to an aspiring writer and fashionista.

Q: Can you please tell us about your book and why you wrote it?

A: SINS OF THE FLESH is the first novel in an exciting new paranormal suspense series from Grand Central Publishing. SINS OF THE FLESH explores what happens when scientists forego their moral imperative and genetically engineer a woman against her will. The woman, Caterina Shaw, is a celebrated cellist who is suffering from a brain tumor and risks all by engaging in a radical gene therapy.

When one of the scientists decides to blow the whistle on the illegal activities, he is murdered and Caterina finds herself on the run after she is accused of the savage murder. The mercenary sent to capture her by the scientists, Mick Carrera, is ruthless, but when he captures Caterina, he finds that she is nothing like what she has been told. Soon the two will find themselves battling to prove Caterina’s innocence and stop the genes that are slowly destroying her humanity.

Q: What were some of the biggest challenges you faced writing it?

A:My biggest challenge was incorporating real life science as the “paranormal” elements in the novel. While many readers will doubt what’s happening to the heroine’s body – like the glow on the heroine’s skin. In reality, the glow is being caused by green fluorescent proteins (“GFPs”) that were attached as markers in the genes illegally implanted in her. GFPs are regularly used by scientists to track gene expression and have been used to create animals that glow in the dark for use for various scientific needs. For example, glowing fish are used by environmentalists to analyze the effects of pollution on the fish.

Q: Do you have a press kit and what do you include in it? Does this press kit appear online and, if so, can you provide a link to where we can see it?

A:I have a press kit and it includes my bio, covers of my latest novels and a collection of prior articles, awards, press releases, upcoming events and interviews about me and my novels. You can obtain a full version on a CD or visit my website for an abbreviated version with these two links:

Q: Have you either spoken to groups of people about your book or appeared on radio or TV? What are your upcoming plans for doing so?

A: In the past, I have appeared on a number of television shows, such as the Fox Early Edition News, Adelante Chicago and NJN’s New Jersey’s Talking with Lee Leonard. I recently did a Blog Talk Radio Interview with Grand Central Publishing ( and a talk show at Moebanshee’s Paranormal Lair ( . I will be doing another radio interview on November 13 on Introducing WRITERS! with Kim Smith (

Q: Do you have an agent and, if so, would you mind sharing who he/is is? If not, have you ever had an agent or do you even feel it’s necessary to have one?

A: I do have an agent, Kevan Lyon of the Marsal Lyon Literary Agency. I think that in today’s publishing world, it is very important to have an agent as fewer and fewer publishing houses will look at unsolicited manuscripts. In addition, agents stay at the forefront of what’s happening in the publishing world and with that additional knowledge, they can help guide you as to the steps to take with your writing career.

Q: Did you, your agent or publisher prepare a media blitz before the book came out and would you like to tell us about it?

A: About nine months before the book was to be released, I sat down and laid out a publicity plan for the novel. Then I ran this publicity plan by my agent, editor and my publisher’s publicity department. Together we decided on what steps would be useful and how to best promote not only the novel, but my brand as an author. Thereafter, I engaged the services of a brand and media specialist to assist me with building my brand and promoting SINS OF THE FLESH, my latest release from Grand Central Publishing.

Q: Do you plan subsequent books?

A: SINS OF THE FLESH is the first in a new paranormal suspense series. The second book in the series – STRONGER THAN SIN – will be out in October 2010. I will also have additional books in THE CALLING vampire novels in 2011 as well as a number of other novels and novellas.

Q: Thank you for your interview, Caridad Pineiro. Would you like to tell my readers where they can find you on the web and how everyone can buy your book?

A:Readers can find out more about me at and also leave me a message through the website. I love hearing from readers and chatting with them. You can also find me on Facebook and on Twitter (@CaridadPineiro).

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