Half of women over 40 say older women in fiction are clichés

Interesting article at Publisher's Weekly. For the over 40 crowd, get those 'hen lit' books out there!

Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey.

The brand new data reveals 47% of women over 40 say there are not enough books about middle-aged or older women. Yet women over 45 buy more fiction than any other segment, and 84% say they read every, or almost every day.

Exploring how women over 40 really feel about their portrayal in fiction, the survey of more than 1,046 women found when older characters do appear in fiction, half of women (50%) say they’ve seen them being portrayed as baffled by smartphones, computers or the internet - and think it’s insulting. 75% buy their books online, with 55% hearing about the books they buy online compared to 43% who find out about new releases in magazines (43%) or newspapers (42%). 

Read the rest of the article at Publisher's Weekly.


  1. Agreed!
    Hoping to get this campaign going again!
    Check out www.henlitcentral.com

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