Selling Books on TV Without Oprah

Any author who can sell 15,000 books in eight minutes is going to attract a little attention in the publishing business.

Jeanne Bice, a clothing entrepreneur, did just that last month, according to her publisher, when she introduced her forthcoming book during a segment on QVC, the television shopping channel. Then she sold roughly 9,000 and 10,000 more books this month during two more sessions on the channel, for a total of 34,534 books ordered in less than half an hour of accumulated air time.

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