Unearthing Books Embedded in Pop Culture
"Ninety percent of our authors are first-time authors, and most of them have platforms in other media. And what we decide to publish is greatly affected by our publicity department - who we can get on 'The Daily Show' or who might be great on a radio tour."
http://www.nytimes.com/2005/10/27/books/27spot.html
http://www.nytimes.com/2005/10/27/books/27spot.html
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