Wednesday, August 31, 2005

Dorothy Thompson to Appear on 850 KOA-AM Tomorrow!

Yours truly has a special announcement! Tomorrow morning, at 5 a.m, EST, I will be appearing on 850 KOA-Am (Clear Channel Radio) to discuss my book, "Romancing the Soul." This show will air in 38 states, Canada and Mexico, so if you're near a radio, tune in!

Thursday, August 25, 2005

Selling Books on TV Without Oprah

Any author who can sell 15,000 books in eight minutes is going to attract a little attention in the publishing business.

Jeanne Bice, a clothing entrepreneur, did just that last month, according to her publisher, when she introduced her forthcoming book during a segment on QVC, the television shopping channel. Then she sold roughly 9,000 and 10,000 more books this month during two more sessions on the channel, for a total of 34,534 books ordered in less than half an hour of accumulated air time.

Read rest of article here.

Wednesday, August 24, 2005


My name is Deborah Uetz. My degree is in Education with post graduate work in Art Therapy. My husband and I make our home in the Midwest. I am a wife, a mother, and a grandmother. After teaching for a decade I decided to pursue my love of writing. When my father was diagnosed with Alzheimer’s disease , the path my writing career was to take seemed to chose me. My brother, Dave Glover is a radio talk show host in the St. Louis Mo. area, he has always been very supportive of my writing.

I can be reached at the Ask Dutchy website, a wonderful resource for those caring for an Alzheimer’s loved one. I can be found at a wonderful resource for caregivers and their families who are providing care for those with Alzheimer's/Dementia.

Interview with Deborah Uetz

When did your passion for writing begin?

In first grade. I wrote a story about going to the moon in a rocket ship. I drew the pictures to go along with the story. The teacher just loved it and I loved the attention.

Can you tell us what your typical “writing” day is like?

I find that there are days when my fingers can’t move fast enough to keep up with my thoughts and other days the well is dry. I don’t have a typical day.

Do you write full time?

My days are filled with writing and monitoring a suicide support room for those who have lost someone to suicide.


My book began as my journal. When my father began to behave in a way that was totally out of character , I started to journal. I searched for any information I could find that would help my family understand what was happening to him and help us cope with the mounting stress. When I couldn’t find the book I needed , I decided to write it ! The book tells the story (from diagnosis until end stage) of my father, Rose’s father Frank, and Laurie’s mother Shirley. Rose’s father was cared for at home (in Queensland Australia) and Laurie’s mother is early onset. Each story is dripping with the sad, and raw realities that families are faced with when Alzheimer's takes over, yet each story has a unique perspective.

Along with our stories are chapters by Dr. Anne Lindsay PhD., a noted Psychologist. She addresses the issues associated with care giver stress. Another chapter in the book is submitted by Dr. Andre Delacourte, the head of the French Institute of Medicine. He has spent his career searching for a cure to Alzheimer's Disease. His chapter suggests that their is hope for a cure. Also included in the book is the perspective of this disease from two research scientists, and a chapter from an Aging expert and Geriatric Care Planner, who helps the reader understand Medicare/Medicaid and other relevant information concerning long-term care.

The book will give you a very special look inside the role of Alzheimer’s care giver, a therapeutic point of view and a professional examination. Something for everyone.

Who published your book and how has your experience with them been?

I self published INTO THE MIST through Xlibris. It has been a positive experience. My manuscript caught the eye of two top literary agents but after spending six months waiting for a decision I decided to go forward on my own.

Can you tell us the inspiration behind INTO THE MIST?

My wonderful Dad , Rose’s dad and Shirley’s mother inspired me to write the book. All three had been precious intelligent, productive members of society and Alzheimer’s disease robbed them of their lives. They battled the disease bravely and fought hard. I wrote the book that we had been looking for when we were in the trenches , struggling to care for our loved ones.

Can you tell us ways you are promoting your book? Have they been successful?

The first step I took in promoting my book was to appear as a frequent radio guest. The phone lines remained lit, the entire time the program was running. Families are so desperate for information. In the fall I will be sending out press releases and attending book signings. With 4.5 million Americans afflicted with Alzheimer’s disease there is a lot of interest in the topic. I will continue to post on forums, and provide support to those families who struggle with daily care. My efforts have most certainly been successful.

Who are your favorite authors and why do they inspire you?

I have a very eclectic taste in books. I’m currently reading “Blink”. By Malcolm Gladwell. Alice Walker , the author of "The Color Purple" is also one of my favorites. I like books that make me think.

Do you have a mentor?

My brother Keith was my mentor. He was an incredible artist, blues guitarist and he wasn’t afraid to color outside of the lines.

Keith put his entire life on hold to make sure Dad was safe and fed and loved. He did this setting aside a lifelong strained relationship with his dad. They were strangers and father and son.
My book is dedicated to him.

What future projects do you have in the works?

I have two novels completed but not yet published.

What do you feel are the pros and cons of the publishing industry today?

The pros are a publishing house can get your word out there for the masses but the downside is it may take years to see it through to fruition. If your topic is timely self publishing allows you to put your book out there , if you are willing to put in the time and money.

Can you give aspiring authors words of advice towards getting published?

If you have a story inside of you don’t let anyone stop you from telling your story.

What’s one thing about your life that you think is important, but nobody asks?

Is it okay to have a sense of humor about something as serious as Alzheimer’s disease ! Not only is it okay…it is absolutely essential! Some parts of my book will make you cry and some will make you smile…just like real life.

Can you tell us where we can go to buy INTO THE MIST?

Borders Books, Amazon, Xlibris.

Thank you very much for your time!

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Saturday, August 20, 2005

Creating Your Online News Room: How to Build a Site The Media Will Love" by Bill Stoller

Creating Your Online News Room: How To Build a Site The Media Will Love

by Bill Stoller, PublisherFree Publicity,
The Newsletter for PR-Hungry Businesses

From time to time, people ask me how public relations has changed during the two decades in which I’ve been seeking publicity. My answer: technology. Twenty years ago, the fax machine was a newfangled novelty. Our primary means of communicating with journalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougher in others - namely, thanks to hordes of clowns with money making schemes and software that "blasts" press releases indiscriminately to reporters, it’s become very hard to get your e-mails through to spam-weary reporters.

But there’s another great advantage provided to publicity seekers by the Internet -- the ability to create an "online news room". In the "old days", the press kit reigned. Big bulky folders loaded with press releases, glossy photos and slides were standard. They were expensive to design, costly to reproduce and required lots of manpower and postage to assemble and distribute.Today, you can simply direct a reporter to a web URL, where all your press materials and high definition artwork awaits, ready tobe used. It’s a huge time and money saver.

A quick note: the traditional press kit isn’t dead. It’s still handy to create some physical kits to use with key journalists, as the very novelty of printed material can give you an edge at times. Also, some journalists still prefer a physical kit. Press kits are an important tool at trade show booths & press rooms, and special events. However, gone are the days of sending out large press kit mailings. Keep the kits for targeted use only.

Creating a useful online news room is really pretty simple. Oneof the main things a busy reporter wants is easy access to press releases, corporate and executive info and artwork. A well put together media room should provide a seamless walk-through.

Where Should the News Room Go?

There are two schools of thought on where to put your online newsroom. Some companies prefer to have it as a section on their mainsite, visible to all as a link on a menu bar or other navigational element. Others build entirely separate sites just for the media.

There are pros and cons to each. Putting it as part of your mainsite allows a journalist to "poke around" your site, absorbing more of the feel and culture of your company and its products. It also makes it easier if the reporter wants more information about a particular product than can be found in your media materials. Of course, since you’ll need to provide clear links to the online news room to help such reporters find their way back, anyone visiting your site can access your press materials. This is probably not an issue but, if you feel potential customers may become confused if they wander into the online news room, this could be worth considering.

Creating a separate site allows you to tailor everything to suit the needs of the reporter and prevents the possibility of confusion for potential customers visiting your main site. The reporter however, will be unable to quickly "poke around" the main site as described above, so you may consider that in your decision. If you do choose a separate site, give it a name that incorporates your company (if you’re the Acme Company, go for or Also, provide clearlinks to your main site throughout, and code them so that they open in a new window, allowing the reporter to see your main site without having to backtrack to the online news room.

Some Do’s and Don’ts

DON’T force journalists to register or sign in for access.They’re busy folks and may very well decide not to bother. Make life as easy as you can for them.

DO offer the opportunity for journalists to enter their e-mail address if they wish to be kept abreast of the latest news from your company, but don’t link it in any way to the ability to access any portion of the site.

DON’T confuse non-journalists who may wander into the site. Make it clear at the top of your main page of your online news room what it and who it’s for.

DO provide a link to your consumer FAQ page and an e-mail link for customer service to give non-journalists a place to go to get their questions answered. This will save you a great deal of time responding to messages from non-journalists asking "why am I looking at a press release? How do I download a new driver" or some such thing. Here's what Gateway says, "Gateway press contacts are only able to provide assistance for qualified members of the news media. They are not qualified to respond to product or technical support needs...If you are not a member of the news media, please feel free to visit our pages for Product Service and Support."

DON’T try to lay out the online news room if you’re not a talented web designer. Don’t use flash, heavy java scripts and other doo-dads. The face you put forth to the media must be highly professional, and the ease of navigation and logical flow of the news room is vital.

DO hire a professional designer who has a portfolio that includes simple, easy-to-navigate, clean-looking sites.

What To Include in Your Online News Room:

Personal Contact Info. The name, address, e-mail, phone number, fax number and cell phone number of your primary media contacts must be front and center. If you have an Instant Messaging ID, put it in there, too.

Press Releases. Place press releases in chronological order (most recent at the top). Keep traditional press release formatting and use easy-to-read fonts.

Executive photos, product photos, charts, graphs, and other appropriate artwork. Provide multiple versions -- 72 dpi (lower resolution) for online publications and websites, and 300 dpi(higher resolution) for offline publications. Put instructions such as To download, right-click and choose "save" next to the graphics. Make sure your pitch letters and press releases provide links to the appropriate artwork on your site.

Backgrounders, executive bios, white papers, investor relations info (if applicable), fact sheets, speeches, awards, streaming media of: press conferences, product demonstrations, president's speeches, etc.

Search Tool. Make it easy for journalists to find just what they want, by making all your press materials fully searchable.

Online News Rooms to Study:

The best way to learn how to put together an online news room is to see how some very smart folks have done it. Here are three outstanding examples....

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About The Author:Bill Stoller, the "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter forPR-Hungry Businesses he's sharing -- for the very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site:

Thursday, August 18, 2005

Interview with Ken Kocon, Author of FANTASY FOOTBALL: LESSONS

Ken Kocon is a 41 year old married male with a step son and 2 dogs. One is a yorkie and the other a Lhasa apso, both female. He has 3 brothers, and 1 sister along with nieces and nephews, He graduated from the University of Minnesota with a BS in Econmics and has been a life long resident of Minnesota. Ken currently works as a full time transportation manager and writes in his spare time. He is an avid outdoorsman and enjoy's many sports including football, baseball, tennis, fishing and golf. You can visit his website at

When did your passion for writing begin, Ken?

My passion for writing began in High School at Minneapolis Edison. I had a couple of High School teachers and forgive me if I misspell their name as I went to an inner city school. (Local joke), that inspired my creative side. Mr Litowsky, was laid back, but had a subtle way of getting the best out of his students and I always remember that being one of my favorite classes. Mr Wentzel was from the old country, Germany I think, he was strict and structured. Him and I butted heads a few times but he helped me with the X's and O's of the English language and wouldn't accept anything less then my best effort. I received A's in both of their classes and that's when I started to enjoy my writing. However, I was at the young tender age of High School graduate,17. I knew everything and was going to light the world on fire. I just didn't know how yet. I sure as heck didn't think it would be writing.

Can you tell us what your typical “writing” day is like? Do you write full time?

I currently write part time, however my website keeps me extremely busy as we approach the sweet sounds of September. Football season. I write two to three articles or pieces a week and might be doing a column for a paper shortly.

Can you tell us a little about FANTASY FOOTBALL: LESSONS?

My book, Fantasy Football: Lessons is unique reference guide that teaches experienced veterans as well as those new to the game how to have a successful season. Coach Ken teaches seven lesson's that will show the reader step by step strategies that Coach has used over the last ten years to win 5 titles.

Who published your book and how has your experience with them been?

Majestic Mountain Publishing LLC published my book and has been everything I could ask for in a publisher.

Can you tell us the inspiration behind FANTASY FOOTBALL: LESSONS?

The inspiration for my book had been a long time in coming. I always liked to write but never had pursued it. My wife Maria had began to tinker with the idea of a book. I went to the library one day to pickup some books on World War II. I am also a great history buff.
I was at our local library branch and I decided to see if they had a couple of books on writing for my wife. I found two to three that would make for good fodder. My wife didn't find much interest in them, however I found one that hit home. It was called Do you have a book inside you? by Dan Poynter and Mindy Bingham.

My topic inspiration came from my friends and my youngest brother David. He mentioned to me that I was so good at fantasy football I should have my own newsletter or information service. Being an outdoorsman, I spend my winter weekends in my brother-in-law's fishing shack on Mile Lacs Lake. Think of the most boring thing you could be doing right now. Now add minus 15 degrees on top of it. That is pretty much ice fishing when the fish aren't biting.
I spent a lot of time in a sleeping bag, reading, writing and going over in my head how I was going to put this venture together. When the fishing season ended, I penned my book.

Can you tell us ways you are promoting your book? Have they been successful?

Book promotion has been an interesting adventure and interviews from yourself, Dorothy, are great and much appreciated for up and coming authors.

Before a writer does anything they need to put together a promotion binder. This is an idea that I got from Dan Poytner and I keep absolutely everything I do to promote in this binder.
You can get lost on the web, so write everything down.

As for my promotion I have invested in a book or two, like How to publish and promote online by M J Rose and Angela Adair-Hoy. The internet is such a powerful resource. Readers would be surprised with just some quality, goal oriented surfing what they can come up with for free promotion. That is the key word for a lot of new writers who don't have the big budgets. It really is the key to everything on the internet. You can find whatever you need, but the trick is to find it for free.

I have also invested in some paid advertising like Googles Adwords. This has helped direct traffic to my website and significantly increase my book exposure as well as my website. is a wonderful site for reading up on different strategies and ideas, which I have not completely exhausted.

Lastly, I do some of the standard flyer promotions passed out at the metrodome, the University and other core demographic areas.

Who are your favorite authors and why do they inspire you?

My favorite authors have changed over time as my, Dad, sister and brothers are my current book club. We pass around books between us and I am currently reading "The Jester" by James Patterson and Gross. I guess early on I was a huge Stephen King fan from his ability to pull these crazy, scary ideas out of his head. Basically, how does he come up with this stuff. I grew out of King and moved on to Tom Clancy, Clive Clussler and Robert Ludlum and now am into Dale Brown and will be starting Vince Flynn. The strong main character's and their adventures are the main attraction in their writing. My current novel is a action, mystery adventure in a similar high energy format.

What future projects do you have in the works?

My current projects are a fantasy baseball book, and a adventure novel set during a fishing excursion that brings new meaning to "What did you catch?"

What do you feel are the pros and cons of the publishing industry today?

If you want to get published by bigger houses you need to have a marketing plan. It has to be well thought out and you have to be able to talk in numbers. Publisher do not market, authors do. There are other options out there other than the big publishing houses and with ebook and self-publishing anyone can do it. Just remember, on big projects keep focused and disciplined and do a little at a time.

Can you give aspiring authors words of advice towards getting published?

My faith is very important to me as God as given me the gift of being able to teach people things. As I hope someone has learned from this.

Can you tell us where we can go to buy FANTASY FOOTBALL: LESSONS?

My book is currently available at Barnes and, and other book outlets on the web along with my website.

Thank you very much for your time!

Thank you very much Dorothy and have a great day.


Thursday, August 11, 2005

Romancing the Soul - Weekly Recommended Book of the Week!

I usually don't cover my own accomplishments in this blog and save it for the many talented authors out there that really deserve it, but...oh, what the heck...*grin*

ROMANCING THE SOUL, my anthology of true soul mate stories from gifted authors around the globe has been honored with being the Weekly Recommended Book of the Week by Michael's Global Magazine and Web Portal.

If you are interested in learning more about Therapy, Health, Self-Improvement, Lifestyle, Spirituality, Sexuality, Politics, History, Magick or the Mysteries of Life, Death and the Universe through insight, check out Michael's site. It's worth the trip!

Saturday, August 06, 2005

Marianne Mancusi Tragedy

Marianne Mancusi, author of "A Connecticut Fashionista in King Arthur's Court" was hit by tragedy over the past few days. While in Reno attending the conference, her house was struck by lightning and burned to the ground. She was completely wiped out. All her childhood possessions, her computer, everything, was burned up. She lost everything. I feel helpless to do anything, but I can send you to this link where they will tell you about an auction they are having to raise funds for her. Go to:
and please, if you have a spare dollar or two, bid on these items.

The good news is that she has a new apartment ready to move into soon. Anything at all that you can think of that will help her start over (in addition to books and CDs) would be welcome.

The addy to mail to is:

Marianne Mancusi
PO BOX 8003
Boston, MASS 02114

Thank you for your compassion and help.


Blogs and Bestsellers: One and the Same?

Is there anyone left who doesn’t have a blog? From top corporate executives to indie rock stars, everyone seems to have a weblog chronicling his or her adventures. And now, as the publishing industry has taken notice, it feels as if all those bloggers have landed blockbuster book deals.

Read rest of article here.

Thursday, August 04, 2005

Is it Cheating or is it Not? - Ploys to get on the Amazon bestseller list

I was over at Angela Hoy's website today and read an interesting comment she made about people getting over on the Amazon ranking system by sending out email lists to get people to buy your book on the same day with freebies as incentives. She honed in on John Kremer who used this tactic to get his books on Amazon's bestseller lists and is urging other authors to do the same on his blog.

John Kremer isn't the only one who has used this tactic, but it is on his blog where a certain "anonymous" poster tells him like it really is. Here's the post that started it all. After that, sparks started to fly after John read Angela's article and posted this on his blog. Whoa...if you want some excitement in your day, this is the place to be. It's like St. Helen's erupting again!

As for me, when my book came out, I had heard of this way to get your book to the top of the Amazon bestseller list, but thank God I didn't have any freebies to hand out because it can be looked at as manipulation of the system. I guess it depends on whether you want to turn a blind eye to this fact and become a bestseller overnight. I know some people - highly respected people - that have done this effectively and I don't think of them less, but I wouldn't do it for personal reasons.

I knew that one day someone was going to have a field day with it and I didn't want to be in the line of fire. Peacetime is waaaay better for me.

But, I'm curious. What are your views on this? Is this cheating or is it not?

Tuesday, August 02, 2005

Dorothy Thompson featured at Blogcritics & Bloglines!

In yesterday's post, I announced a new FREE ebook for writers called "Writer's Tips," compiled by Parker Owens and in which my article, "Are You Prepared To Be An Author," appears. As if that didn't make me happy, I received news this morning that my article is being featured at both Blogcritics AND Bloglines!

Monday, August 01, 2005

Announcing a New E-Book Just for Writers - and It's FREE!

Announcing a new ebook available for download for FREE!

WRITER'S TIPS, compiled by Parker Owens, twenty-six authors offer you help, advice and tips. My article is "Are You Prepared To Be An Author?." I hope you enjoy!

Simply click on the Link or Format of your choice... - adobe reader format - microsoft reader format - mobipocket format (used for pdas)