BIRTHING THE ELEPHANT VIRTUAL BOOK TOUR '08

Join Karin Abarbanel, author of the business/entrepreneurship book, Birthing the Elephant (Ten Speed Press, March '08), as she virtually tours the blogosphere in April on her first virtual book tour with Pump Up Your Book Promotion!

Karin Abarbanel is an entrepreneur, marketing consultant, and expert on start-up strategies for women. In addition to her new book, Birthing the Elephant, she is the author of How to Succeed on Your Own and 3 other how-to guides. She served as the spokesperson for Avon’s “Corporation to Cottage” initiative.

A frequent guest on broadcast/cable TV and radio, Karin has appeared on ABC TV’s “Good Morning America,” CNBC, and WCBS, among others. She has been a featured speaker at a
wide range of organizations and universities. She received her MA from Columbia University and her BA from Middlebury College.

She lives in Montclair, NJ with her husband, son, and her dog, Dr. Watson, who holds a PhD in Snackology.

You can visit her website at http://www.birthingtheelephant.com/.

Birthing the Elephant Synopsis:

Every day, More than 7,000 women put their dreams on the line by launching new ventures – that’s 200,000 women a month and more than 2.5 million a year. Surviving the ups and downs of entrepreneurship isn’t easy! While other guides focus on the 3Ms – money, marketing, and management, only Birthing the Elephant focuses on the 4th M: motivation, which lies at the heart of small-business success.

Birthing the Elephant helps women master the “small-business mind game” – and mobilize the emotional resilience to reshape their identities and overcome obstacles on the path to success. Step by step, it gives women a road map to the first 22 months of their venture, showing them how to:

• make the shift from employee to entrepreneur
• anticipate problems and overcome obstacles
• manage the 4 stages of the launch cycle
• avoid 10 costly mistakes that many women make

Birthing the Elephant is the What to Expect When You’re Expecting for aspiring women entrepreneurs. It acts as an emotional GPS for their start-ups, helping them stay
motivated, focused, and on track during their launch stage.

Packed with inspirational frontline advice from cosmetics company founder Bobbi Brown, maternity-wear pioneer Liz Lange and 20+ other entrepreneurs and experts -- Birthing the Elephant also offers quick tips, checklists, action steps, and a helpful resource guide. This inspiring action guides gives women the support they need to deliver on their dreams.

Birthing the Elephant’s target audiences range from younger women who are opting out of corporate life early in their careers to mothers seeking more flexibility to midlife career changers who are reinventing themselves by launching new businesses.

Read a Review!

Publishers Weekly
“The industry’s leading news magazine”

Birthing the Elephant: The Woman’s Go-for-it! Guide to Overcoming the Big Challenges of Launching a Business
by Karin Abarbanel and Bruce Freeman. Ten Speed, $15.95 paper (256p) ISBN 978-1-58008-887-9

Starting your own business is tough, but learning to think like an entrepreneur is half the battle, say small-business consultants Abarbanel and Freeman. Part portable success coach, part step-by-step guide through the life cycle of a small-business launch, the book presents real-life stories—from the famous, such as makeup entrepreneur Bobbi Brown and stylish maternity-wear pioneer Liz Lange, to startups in the worlds of baking, filmmaking and high tech software. A great deal of space is given to tools for developing the emotional mind frame to succeed outside the comfort of the traditional workplace, and the authors devote particular attention to commitment, courage, persistence and other traits. Later chapters delve into the nitty-gritty of asset assessment, money management, support systems, success strategies and common pitfalls.
This information is backed up with handy chapter-closing quick tips, checklists, action steps, real-life examples and a helpful resource guide. With the number of women-owned businesses growing in the U.S…the audience for this positive, cheerful, practical book should be substantial. (Mar.) Review published: January 7, 2008

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BIRTHING THE ELEPHANT VIRTUAL BOOK TOUR '08 will officially begin on April 1, 2008 and continue all month. If you would like to follow Karin's tour, visit http://www.virtualbooktours.wordpress.com/ in April. Leave a comment on her blog stops and become eligible to win a free copy at the end of her tour! One lucky winner will be announced on this blog on April 30!
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Karin's virtual book tour is brought to you by Pump Up Your Book Promotion Virtual Book Tours at http://www.pumpupyourbookpromotion.com/ and choreographed by Dorothy Thompson.
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