Interview with Eddie Godshalk, Author of Real Estate Investment Book Thriving in Any Real Estate Market

Eddie Godshalk bought his first investment houses in 1987, where he was a licensed agent in the Eastern U.S. From those humble beginnings, Eddie has gained more than 20 years of real estate investment, business development and mortgage experience. Eddie received his MBA from San Francisco State University (SFSU) with a focus on building automated valuation models (AVM’s) and real estate finance. What began as a graduate school project quickly turned into an obsession that has inspired for the past several years. After collecting more than four years’ worth of micro block data, Eddie and a team of SFSU and Berkeley PhD’s tested and back-tested algorithms and built the Home Value Predictor™ system. Eddie is committed to bringing the most accurate, reliable and relevant information to the real estate market Home Value Predictor™ is poised to redefine the way we think of real estate in the 21st century.

Q: Welcome to The Writer's Life, Eddie. Can you tell us a little bit about yourself and how long you’ve been writing?

A: I have been investing in real estate and a licensed real estate agent in many states, for over 20 years, and have always been astounded as to how very little training agents get when being licensed, and very little knowledge they have as to the true risk and rewards of real estate investment. And as a person who has taken advanced sales training by the Sandler Sales Institute, I know the first step in sales, is setting up rapport with the customer. But how can a real estate salesperson set up proper rapport, when they are clueless to what affects prices and local real estate information? This part has always confused and challenged me. And once I figured out what is missing, I have been deeply engaged in finishing my web site and my book about the missing keys. This have been a near life long dream and project, and I have been working on it, ever since I lost my first million, back in the 1990’s. Just not easy to find the right vendors or develop the software to capture and compile the data, this is the first step in developing a predictive model.

Q: Can you please tell us about your book and why you wrote it?

A: The Missing Keys to Thriving in Any Real Estate Market is about this missing information and causes of the financial crisis and housing crisis. It is written for anyone and everyone who has or will have capital invested or at risk. As a real estate investor, I know how critical it is to have current local data and information, and as a licensed agent, I found many of the information providers like the MLS lacking key information at the local level. Thus after years of compiling data and working with PhD’s from UC Berkeley, we have finally the Home Value Predictor system, so that everyone can have the power of prediction and current local information.

Q: What were some of the biggest challenges you faced writing it?

A: Some of the biggest challenges have been just how to communicate what current local information actually means, since many real estate investor and agents/brokers do not even know what a Census Block Group is, or that there is monthly and quarterly information and treads at these hyper local levels. And there is a lot of noise and snake-oil salespeople in real estate, that really new not bring any new information into the mix. Sometimes it is just easier to say, that we have something that is more powerful than the lockbox key. Or delivers the missing DNA to the real estate industry that caused so much blood to be spilt. The as the reader reads my book and checks out my new Web site, they can get a better understanding as to the missing keys, and how to thrive into the future.

Q: Do you have a press kit and what do you include in it? Does this press kit appear online and, if so, can you provide a link to where we can see it?

A: I do, and this is available online at my web site and I can forward you a hard copy if you wish.

Q: Have you either spoken to groups of people about your book or appeared on radio or TV? What are your upcoming plans for doing so?

A: I have spoke a few times at Real Estate Investment Groups and talked on the radio in the past about real estate investing, but have not done so recently. Mostly because, I really want to make sure by book and web site of is done right. It may sound simple to simple to have a database on over 350,000 hyper local markets, and update this database every month and quarter, and from their build a predictive model, for each of these 350.000 markets, but I can assure you, it is not. If I had known it would be this much work, I probably would have not started. But I also know that this service can help a lot of people, so I have pressed on.

Q: Do you have an agent and, if so, would you mind sharing who he/is is? If not, have you ever had an agent or do you even feel it’s necessary to have one?

A: I currently do not have an agent; do you know a good effective one? I have not invested this, since so involved with just getting my book and Web site done right.

Q: Did you, your agent or publisher prepare a media blitz before the book came out and would you like to tell us about it?

A: Since has not officially launched, we are holding off until the site is 100% done and tested. So for not I am just writing articles and blogging, and in the pre-launch phase. I am also starting a Virtual Book Campaign with

Q: Do you plan subsequent books?

A: Possibly. There are a lot of professionals that need current local information, that currently do not have access to this information. So my first step is educating professionals what they do not know, launching my Web site then see if professionals want current local information and want to have access to the power of prediction. And a lot of information providers probably just want to keep things the way they are, with an uninformed public, so they can sell more of their products and services.

Q: Thank you for your interview, Eddie. Would you like to tell my readers where they can find you on the web and how everyone can buy your book?

A: My book is available everywhere and through all major distributors. But the best place to get a copy of my book is at my web site where I will personally send you an autographed copy, and you will get may free bonuses, which will include a free County forecasting report, and a free report on the Top 10 Way you can create wealth in real estate.
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