Interview with James Berman, author of Lessons from the Lemonade Stand



Lessons from the Lemonade StandABOUT LESSONS FROM THE LEMONADE STAND

Written for aspiring investors of all ages, Lessons from the Lemonade Stand explains everything you need to know in the context of that most classic of all American businesses: the corner lemonade stand.
Rooted in the fundamental truth that “common sense is the best investment tool,” the book slices important concepts into simple sections, sweetening them with folksy, easy-to-read language. The trials and tribulations of lemonade stand owner Lucinda highlight every concept from interest rates to retirement accounts to leverage. Learn investment basics as you follow Lucinda Lemonade Inc. along its sweet (and sometimes sour) journey as a start-up, from the squeeze of the first lemon to its initial private equity deal and its eventual foray into tech, all in the tidy town of Lemonville.
Entertaining and fun, Lessons from the Lemonade Stand supplies readers with the ingredients they need to become savvy investors.
Purchase Link:

AMAZON

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ABOUT JAMES BERMAN

James Berman is the president and founder of JBGlobal.com LLC, an SEC-registered investment advisory firm specializing in asset management for high-net-worth individuals and trusts. With over 16 years of experience managing client portfolios, Mr. Berman is a specialist in value investing and asset allocation. As the president of JBGlobal LLC, the general partner of the JBGlobal Fund LP, Mr. Berman manages a global equities fund that invests in the United States, Europe, and Asia.
Mr. Berman is a faculty member in the Finance Department of NYU (SCPS Division), where he teaches corporate finance. He also serves as subadvisor to Eitan Ventures LLC, a venture capital fund based in New York.
Mr. Berman has appeared on CNBC, the Fox News Channel, the Cavuto Show, and the Fox Business Channel and is frequently published and quoted in a variety of publications, including the Wall Street Journal, Barrons, Fortune, Bloomberg, and CNN Money. As a regular blogger for the Huffington Post, he covers financial topics ranging from hedge funds to the economy. He writes a monthly interactive investment letter, the Berman Value Folio, a Forbes/Trefis publication.
Mr. Berman received a BA (magna cum laude, Phi Beta Kappa) from Harvard University and a JD from Harvard Law School.

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Q: Welcome to The Writer's Life, (INSERT AUTHOR'S FIRST NAME
HERE).  Can you tell us a little bit about yourself and how long
you’ve been writing?

A: I was always reading everything from the age of 5, both fiction and non-fiction. It was the best escape. Still is! Soon after I could read, I wanted to write. It was arrogant. In elementary school, I was writing small books. My readers then were my parents. Fortunately, they still are around to be readers.

Q: Can you please tell us about your book and why you wrote it?

A:Lessons from the Lemonade Stand simplifies investment concepts without watering them down. A stock, for example, is not defined in financial gibberish, but for what it truly is: a slice of the business that entitles the stockholder to a little drop of every dollar Lucinda Lemonade Inc. earns. 

Rooted in the fundamental truth that “common sense is the best investment tool,” the book slices important concepts into simple sections, sweetening them with folksy, easy-to-read language. The trials and tribulations of lemonade stand owner Lucinda highlight every concept from interest rates to retirement accounts to leverage. Learn investment basics as you follow Lucinda Lemonade Inc. along its sweet (and sometimes sour) journey as a start-up, from the squeeze of the first lemon to its initial private equity deal and its eventual foray into tech, all in the tidy town of Lemonville.

Q: What were some of the biggest challenges you faced writing
it?

A: It’s always a challenge to parse complex topics-- particularly those that one may take for granted-- into clear nuggets that honor the intelligence of the audience.

Q: Have you either spoken to groups of people about your book
or appeared on radio or TV? What are your upcoming plans for
doing so?

A: I've appeared on CNBC, the Fox News Channel, the Cavuto Show, and the Fox Business Channel and have been published and quoted in a variety of publications, including the Wall Street JournalBarronsFortuneBloomberg, and CNN Money. I'm also a regular blogger for the Huffington Post, and I write a monthly interactive investment letter, the Berman Value Folio, which is published by Forbes and Trefis.com.

Q: Do you plan subsequent books?

A: I'm currently working on and look forward to publishing More Lessons from the Lemonade Stand: A Common Sense Primer on Stock Picking.
  
Q: Thank you for your interview, (INSERT FIRST NAME; NO CAPS).
Would you like to tell my readers where they can find you on the
web and how everyone can buy your book?

A: You can find Lessons from the Lemonade Stand on the web at lessonsfromlemonade.com, on Twitter at @lemonadeprimer, and on Facebook at facebook.com/lemonadelessons. It's available for purchase on Amazon.

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