In the Spotlight: The Noise Beneath the Apple by Heather Jacks





Title: The Noise Beneath the Apple: A Celebration of Busking in the Bay Area
Author: Heather Jacks
Publisher: TNBTA Media
Pages: 200
Genre: Media & Performing Arts

The Noise Beneath the Apple® is a hardcover, Limited Edition Art-Style/Coffee Table book, presented in an elegant slipcase. It measures 12″ x 12″ and celebrates buskers and street music in New York City. It includes a history, evolution and culture of busking, photos, interviews and commentary with 35 of NYC’s prominent street musicians. A cherry red vinyl record, of 11 tracks of original music, mastered by Grammy and Academy Award winning Reuben Cohen, (Slumdog Millionaire, Frozen), is page 200. At the culmination of the project, 30 participants went to Grand Street Recording in Brooklyn, where they covered Billy Joel's hit song, New York State of Mind. A 12 minute short film and music video were created from that day and are included with the book, making this project, truly multi-media. The project won a Book of the Year Award in the category of Performing Arts & Music.

For More Information

  • The Noise Beneath the Apple: A Celebration of Busking in the Bay Area is available at Amazon.
  • Pick up your copy at her website for less!
  • Discuss this book at PUYB Virtual Book Club at Goodreads.
About the Author

Heather Jacks was raised on Indian reservation in southeastern Oregon, until age fifteen, at which time; she was chosen to be an ‘experimental exchange student’ to Australia. She went down under, with an organization called YFU, Youth for Understanding, and spent 10.5 months turning16 in the Outback.  When she returned, she attended college, and received an FCC license, followed by completing a B.A. from USF and two years of study at UC Davis.

During her twenties, she traveled extensively, worked in the music industry in various capacities; radio, production, A&R, booking and eventually, landed at a new and young company, called Starbucks, where she worked on a Star Team and opened new stores in remote markets.

Music has always been her passion and during her tenure at Starbucks, she helped launch Hear Music, which today is Starbucks Music Label. Eventually, she returned to the business side of music at a major indie label, where she had a number of roles, from concert production to glorified babysitter.

An avid TV Junkie, die-hard SF Giants fiend and unapologetic Twitter practitioner, she recently won a Book of the Year Award for her multi-media project, The Noise Beneath the Apple®; A Celebration of Busking in New York City, which was inspired by her love for street music, busking and the people who make it.

She currently hangs her hat in San Francisco and am is working on the Bay Area version of the TNBTA® busker project.
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