How Authors Are Approaching Book Promotion During COVID-19

Over the past few weeks, we’ve heard from partners that they aren’t sure how to approach promoting their books in the midst of the global COVID-19 crisis. It can be uncomfortable to market and promote while people are facing job losses and illness. At the same time, many people are home and looking for books right now, and of course authors and publishers are also thinking about how to support themselves and their families during a time of economic uncertainty.

So today we want to share some examples of how authors are continuing to promote their books during this unprecedented time. While there’s no right answer for how to promote right now — we’re all learning together — we hope these ideas inspire you to continue reaching readers and help you craft your own messaging in this new landscape.

Read the rest of article at BookBub.