How Publishers Are Approaching Book Marketing During COVID-19

Last week we shared examples of how authors are approaching promoting their books during COVID-19. But publishers are facing many similar challenges, from navigating how to continue marketing while people are facing sickness and unemployment to keeping sales up as bookstores and libraries around the world are closing.

So today we want to share some examples of how publishers are approaching book marketing during this unprecedented time. While there’s no exact formula for marketing a book right now, we hope these ideas inspire publishers and authors alike to continue reaching readers and help you craft your own campaigns in this new reality.

Read the rest of article at BookBub.

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